The better the quality and the more data on your products you provide, the better the chance sellers will source and sell them.
As you're providing the information sellers will use when listing your products, the better the quality, the better the listing they can create. This encourages them to source and sell your products, and reduces the chance of returns due to 'Not as described' claims, for example.
As such, we check all products before making them live, and we check any changes provided before updating products to maintain a good standard within the catalogue. We also try to ensure that 'placeholders' and product information that may cause issues for the sellers are avoided, since they can lead to loss of sales, disputes and complaints.
Products that fail our minimum data requirements will be held in our product staging environment and will require data corrections before they can be made live on the platform
Minimum data requirements
|Attribute||Status||Unit||Minimum Requirement||Maximum requirement|
|Item title||Mandatory||Characters||20 characters||80 characters|
Short description in HTML
|Mandatory||Characters, HTML||20 characters|
|Image||Mandatory||Pixels||1 image (multiple preferred, white background preferred). 500 (H) x 500 (L)||9,000 (H) x 9,000 (L)|
|Supplier SKU (Product ID)||Mandatory|
|Stock level||Mandatory||Units||Initial and ongoing accuracy is essential|
|Barcode||Not mandatory but highly preferred||Correct format||8 digits (no duplicates)||15 digits (no duplicates)|
|Product dimensions||Not mandatory but preferred||Centimeters||>0|
|Brand||Mandatory||If unbranded, enter as 'Unbranded'|
|Size||Mandatory for clothing & footwear|
|Colour||Not mandatory but preferred|
|Item category||Mandatory||Use only valid Avasam category codes|
|Cost Price||Mandatory||GBP excl. VAT||At least 25% below RRP|
|RRP||Mandatory||GBP incl. VAT|
|Variation type||Mandatory for variation parents||Refer to the documentation for creating variations with and without Linnworks. (Only single images for parents)|
|Parent product ID||Mandatory for variation child products||Refer to the documentation for creating variations with and without Linnworks.|
When providing an item title, using as many keywords as possible, such as the brand, will help novice sellers generate search traffic and increase sales overall.
If you aren't experienced in HTML, there are websites and tools to convert text to HTML, such as:
Excluded words and phrases
Though not an exhaustive list, this is an example of the terms we ask not to use in your titles and descriptions - Many are either 'placeholders' or terms that tend to be 'carried over' from specific listing information and may cause problems for sellers:
Do not list
Not permitted on
Limited time only
Not for sale
Credit card reader
Debit card reader