Avasam product data requirements

The better the quality and the more data on your products you provide, the better the chance sellers will source and sell them.

 

As you're providing the information sellers will use when listing your products, the better the quality, the better the listing they can create. This encourages them to source and sell your products, and reduces the chance of returns due to 'Not as described' claims, for example.

As such, we check all products before making them live, and we check any changes provided before updating products to maintain a good standard within the catalogue. We also try to ensure that 'placeholders' and product information that may cause issues for the sellers are avoided, since they can lead to loss of sales, disputes and complaints.

Products that fail our minimum data requirements will be held in our product staging environment and will require data corrections before they can be made live on the platform

Minimum data requirements

Attribute Status Unit Minimum Requirement Maximum requirement
Item title Mandatory Characters 20 characters 80 characters

Short description in HTML

Mandatory Characters, HTML 20 characters   
Image Mandatory Pixels 1 image (multiple preferred, white background preferred). 500 (H) x 500 (L) 9,000 (H) x 9,000 (L)
Supplier SKU (Product ID) Mandatory      
Stock level Mandatory Units  Initial and ongoing accuracy is essential  
Barcode Not mandatory but highly preferred Correct format  8 digits (no duplicates) 15 digits (no duplicates)
Product weight Mandatory Kilograms  0.01kg 99kg
Product dimensions Not mandatory but preferred Centimeters >0  
Brand Mandatory   If unbranded, enter as 'Unbranded'  
Size Mandatory for clothing & footwear      
Colour Not mandatory but preferred      
Item category Mandatory   Use only valid Avasam category codes  
VAT rate Mandatory Percentage    
Cost Price Mandatory GBP excl. VAT At least 25% below RRP  
RRP Mandatory GBP incl. VAT    
Variation type Mandatory for variation parents   Refer to the documentation for creating variations with and without Linnworks. (Only single images for parents)  
Parent product ID Mandatory for variation child products   Refer to the documentation for creating variations with and without Linnworks.  

When providing an item title, using as many keywords as possible, such as the brand, will help novice sellers generate search traffic and increase sales overall.

If you aren't experienced in HTML, there are websites and tools to convert text to HTML, such as:

Excluded words and phrases

Though not an exhaustive list, this is an example of the terms we ask not to use in your titles and descriptions - Many are either 'placeholders' or terms that tend to be 'carried over' from specific listing information and may cause problems for sellers:

na

n.a

n/a

www

xxx

Zzz

£££

$$$

https

qwerty

Do not list

Not permitted on

eBay

Amazon

OnBuy

Shopify

Wish

WooCommerce

BigCommerce

Groupon

Facebook

Instagram

Linked In

Linked-In

Twitter

Pinterest

Feedback

Shipping

Money back 

Money-back

Moneyback

Special offer

Special-offer

Special price

Special-price

Offer price

Offer-price

Sale price

Sale-price

Price reduced

Discount

Bulk buy

Bulk-buy

Limited time only

Guarantee

Not available 

Not for sale

Read more

Contact us

Contact-us

Email

E-mail

Website

Courier

Credit card reader

Debit card reader

Credit-card reader

Debit-card reader

Bitcoin

Ethereum

Live animal

Lottery

Raffle