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Why invest in Google Shopping?
Google Shopping is an incredibly important tool that should be included in every eCommerce retailer’s arsenal. Brands can bid on products for a relatively low cost per click (CPC) usually ranging from £0.15 - £0.45. When compared with text ads, the cost is likely to be four or five times less in order to achieve a top three position.
It also allows you to sell your products directly on Google in a more desirable format than standard text advertisements. Unlike text ads, shopping ads include rich product information such as an image, title, details and price. It’s no surprise why these ads have a higher conversion rate.